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RFID Journal LIVE! Europe 2009 Report

RFID Journal LIVE! Europe 2009, RFID Journal's fifth annual conference and exhibition, drew an attendance of 250 industry professionals. This year's event was held on Oct. 19-21, at the Darmstadtium Science and Congress Center, located near Frankfurt, Germany.

LIVE! Europe 2009 showcased real-world end-user applications, and educated attendees about how to overcome implementation challenges in utilizing radio frequency identification to reduce expenses and improve sales. Speakers from leading companies discussed new applications for RFID, as well as how to overcome implementation challenges. The event offered a fast-track CompTIA RFID+ training and certification preparation course, as well as products from leading RFID vendors and live technology demonstrations.

Dr. Gerd Wolfram
In addition, the conference featured two preconference seminars, (EPC Standards and Benefits and RFID Journal University), and three industry-based main tracks, (Manufacturing/Operations, Retail and Supply Chain/Logistics), as well as the co-located EPC Europe Conference

A breakdown of the sessions offered in each track, including links to related stories, is provided on the following pages. Speaker presentations are now available from the conference—see the final page for downloading instructions.

Keynote Sessions
Metro Group Update—Applying RFID Along the Entire Retail Value Chain
Dr. Gerd Wolfram, head of Metro Group's CIO Office

Despite the challenging economic climate, Metro Group continues to move forward with its deployment of EPC RFID technology. In this presentation, Wolfram provided an update on the progress the company is making in using RFID to improve operations across the entire retail value chain (see Metro Details Some of Its RFID Successes). The presenter offered insights into the lessons Metro has learned from utilizing RFID in logistics, warehouse management, apparel store inventory management and quality control for fresh food products, and brought attendees up to date regarding the next phase of the rollout.

Charles Voegele Group Tracks Items from Production to Point of Sale
Thomas Beckmann, VP of group supply chain management, Charles Voegele Group

Charles Voegele Group, a European fashion retail chain and 2009 RFID Journal Award finalist, has deployed one of the world's first end-to-end supply chain tracking solutions at the item level (see Charles Voegele Group Finds RFID Helps It Stay Competitive and An RFID Fashion Statement). The company has its suppliers tag clothing items at eight production facilities in China. The goods are then tracked through a warehouse at the port of Shanghai, as well as at European distribution centers, in the backs of four stores in Slovenia, on the retail floor and, finally, at the point of sale. The system has been live since September 2008, improving on-shelf replenishment, stock-taking, inventory management and the management of each store's back room.
Rewe Uses RFID to Improve RTI Tracking and Management
Sven Jürgens, project manager, Rewe Group
Rewe Group, a European retail and food group with approximately €50 billion ($74 billion) in revenue, has installed a system that can read tagged returnable transport items (RTIs) at 105 dock doors at a distribution center (DC) that handles dry foods and perishable items (see Rewe Deploying Long-Range Real-Time Location RFID System). Attendees learned how the retailer is integrating this system with its back-end systems in order to improve its RTI management. By individually identifying each item, Rewe can avoid the loss of RTIs and improve the process of accounting for them, thus saving money.

General Sessions
Recent EU RFID Recommendations on Privacy and Data Protection
Marisa Jimenez, GS1's public policy director for Europe; Manuel Mateo Goyet, policy officer for the European Commission's DG Information Society
This session explained recent RFID recommendations from the European Union (EU) regarding privacy and data protection, as well as the steps taken by the EU and its RFID stakeholders to facilitate implementation (see EC Publishes RFID Privacy Policy Draft and European Commission Works on RFID Policy). The presenters began with an introduction from the EC regarding overall activities, followed by a presentation from GS1 showing the implications the recommendation could have on RFID deployments, and the possible actions end-user companies should take.

The State of RFID Adoption Globally
Mark Roberti, RFID Journal's founder and editor
As the editor of RFID Journal, Mark Roberti has had a unique view of the RFID industry's development around the globe. In this presentation, Roberti brought attendees up to date regarding the state of adoption worldwide, shared insights into which industries are adopting the technology most quickly, and explained which factors are currently driving adoption.

Using RFID as an Incentive to Good Health
Sid Bulloch, National Entitlement Card manager, City of Dundee, Scotland
More than 1 million Scottish citizens currently carry a National Entitlement Card (NEC), a contactless card solution that reduces the handling of cash and promotes the use of certain services. Each card contains a contactless chip encoded with a unique ID number linked to relevant data regarding the card's user, such as his or her name, and services that person can receive in a back-end database managed by the agency. In this session, Bulloch explained how the city of Dundee has focused on health improvement and easy cash payment solutions by encouraging pregnant women to use their NEC cards to prove they don't smoke, enabling them to earn free food (see RFID Helps Promote Healthy Pregnancies). The program, known as Give It Up for Baby, provides an NEC card to pregnant smokers who agree to attempt to stop smoking. Those found to be smoke-free are directed to the Dundee Local Authority, which credits their cards with money they can then use to purchase food at designated stores.

Sponsored Session
Safeguarding Your Data Center With RFID
Andy McBain, senior EMEA product manager, Motorola; George Purrio, European technical manager, Imation
Now, more than ever, media security within a data center is critical. A data breach can cost a company millions of euros and cause untold business damage and legal difficulties. Businesses around the globe are adopting radio frequency identification to improve IT asset management, thus reducing risk, increasing reliability and improving efficiency. In this session, representatives from Motorola and Imation explained how RFID is helping global companies ensure their data security.
EPC Standards and Benefits Preconference
This preconference explored how companies can become EPC-compliant and achieve internal and supply chain benefits. Attendees learned how to encode tags and associate them with the proper items, integrate tagging with back-end systems and use Electronic Product Code (EPC) data to drive benefits.

What Is the Electronic Product Code?
Craig Alan Repec, project manager of EPC RFID solutions, GS1 Germany
This session discussed, in detail, the Electronic Product Code—the GS1 Identification Key used to individually identify a product or object to which it is attached. The EPC allows a user to point to additional information available in an existing IT system. Repec outlined how the EPC goes one step further than traditional GS1 ID keys, such as GTIN and GLN, by serializing the information to be captured, thus ensuring a new level of granularity and a foundation for increased visibility along a supply chain.

The Basics of RFID Technology
Thomas Holstiege, technical manager, European EPC Competence Center (EECC)
The Electronic Product Code is based on a technology able to rapidly capture data written on a tag, as well as simultaneously read bulk volumes of tags. This session explained the basics of EPC RFID technology, illustrating how an interrogator can communicate and exchange information with tags. Those attending gained an introduction to the different types of tags, readers and frequencies available around the world, enabling them to understand which setup is best for fulfilling their particular business needs.

The EPCglobal Network and Standards
Craig Alan Repec, project manager of EPC RFID solutions, GS1 Germany
Visibility along a supply chain can not be achieved alone. In this session, Repec explained how EPCglobal's network and standards enable users to exchange relevant information with trading partners, in order to improve processes and business intelligence. The speaker also detailed key EPCglobal standards, such as ALE and EPCIS, to help attendees fully understand the ins and outs of sharing this data with trading partners.

Applications and Benefits of EPC RFID—Outcomes from the BRIDGE (Building Radio frequency IDentification solutions for the Global Environment) Project
Emilie Danel, project executive, GS1 Germany
This session offered clear business cases and applications of EPC RFID technologies in a number of industry sectors. Attendees discovered various benefits these implementations provide to early adopters currently developing additional tools for improving business decisions, and also learned how EPC RFID can impact a company's business processes (see BRIDGE Expects to Launch Five European RFID Pilots This Fall, BRIDGE Project Members Press Ahead and BRIDGE Researchers Demo Highly Secure EPC Gen 2 RFID).
Benefits for Consumers
Marisa Jimenez, GS1's public policy director for Europe
Consumers are vital to a business' success, and should not be left behind; this is especially true when one considers that all people are consumers. In this session, Jimenez discussed how RFID can benefit consumers, as well as how several companies are currently leveraging those benefits and complying with the data policy framework for EPC RFID applications involving consumers.

Readiness Assessment and EPC Adoption Roadmap
Andreas Blache, senior project manager, EPCON GmbH
Companies that are being asked by retail partners to place EPC RFID tags on product shipments face many questions: How will EPC RFID adoption affect their company? Which functional areas of their organization should participate in an EPC RFID adoption program? And how can they determine if their organization is ready to launch such a program? This session presented an EPC adoption roadmap that can support a firm's implementation, answering these and many other questions companies might have.

Galileo Nanotech: Lower Cost of RFID Tags
Dmitry Suschov, non-executive director, Galileo Nanotech
In this session, Suschov outlined the estimated values of the Russian RFID market through 2015, and provided information regarding current and potential applications and market players in that region.

RFID Journal University
This seminar, RFID Journal's most popular preconference offering for five years, provides those new to radio frequency identification with the foundational knowledge needed to understand how the technology can be applied to solve specific business problems, in order to choose the right option for a specific application and select the proper vendors to achieve a successful outcome.

In this preconference, Mark Roberti, founder and editor of RFID Journal, and Pankaj Sood, founder and manager of McMaster University's RFID Applications Lab, presented a number of sessions outlining a basic introduction to the fundamentals of radio frequency identification. Topics included the differences between the various classes of tags; the need for additional IT systems to build upon RFID in real-world applications; a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide; the relationship between different standards in the areas of RFID and EPC, including the latest EPC Gen 2 standard; the physics behind RFID; RFID in the real world; legislation and standardization; real-world considerations; building a business case; and building on RFID with the EPCglobal network.
Manufacturers across a wide variety of industries are using RFID to achieve major benefits, both in their supply chains and in their factory operations. This can be done cost-effectively by tracking reusable containers, work-in-process and finished inventory. This track was designed to showcase how leading manufacturers across Europe employ RFID technologies to improve their operations and reduce costs.

Using RFID to Overcome Rugged Conditions
Dr. Fabrice Roudet, technical project leader and wireless communications expert, Schneider Electric
Schneider Electric, a global energy-management firm headquartered in France, needs to know the status of its parts and equipment at all times. The company's products are placed in very harsh environments with high voltage and high current that prohibit the use of wired sensors. Its equipment is often installed in areas in which no wires can be added and no battery can be used. In this session, Roudet discussed how the firm is developing a system that employs RFID tags, along with wireless and battery-less sensors, to reduce costs in challenging conditions.

RFID in the Lufthansa Technik Group—UHF Technology for Logistic and Maintenance Processes
Tom Burian, Lufthansa Technik's RFID application manager
Lufthansa Technik, a provider of maintenance, repair and overhaul (MRO) services for civilian aircraft, has implemented an RFID solution for tracking aircraft components through its maintenance processes (see Lufthansa Technik Uses RFID to Expedite Aircraft Repair and RFID Helps Passengers Get a Seat on Lufthansa Flights). In this session, Burian outlined the latest information regarding the company's RFID initiative to use ultrahigh-frequency (UHF) technology permanently on parts.

RFID Helps Lavazza and Goglio Cofibox Track Shipments
Fabio Marzorati, industrial engineer for product development, Goglio Cofibox S.p.A.; Antonio Rizzi, director of the University of Parma's RFID Lab
Coffee manufacturer Lavazza has teamed up with packaging supplier Goglio Cofibox to tag packaging reels and set up an EPCIS network. The project, which launched earlier this year, is taking place at Goglio Cofibox's production site in Cadorago, near Como, Italy, as well as at Lavazza's packaging and production plant in Turin. All pallets manufactured by Goglio Cofibox are tagged with Gen 2 passive RFID tags complying with EPCglobal's standards, before being shipped from Cadorago and received in Turin by Lavazza. In this session, the speakers explored how advance shipping notices and traceability data are automatically available via the EPCglobal network, for a seamless flow of information between the two companies.

Logwin Uses RFID to Optimize Tire Logistics
Michael Peschek, director of operations, Logwin AG
Logwin, an international logistics firm, is employing RFID tags to identify and record incoming and outgoing goods at its tire logistics center, located near Vienna (see Logwin Rolls Ahead With RFID). The company produces up to 41,000 complete wheels every month. During the production process, RFID tags are attached to assembled complete wheels, with each tire receiving its own unique identification number. Scanning devices at various stages of the logistics chain automatically detect these ID numbers. In this session, attendees learned how RFID ensures that the company's stock levels are continuously updated, and that outgoing goods are guaranteed to leave according to the "first in, first out" (FIFO) principle.

"Made in Italy" Protection and Logistics Management Improvement With RFID at G&P Net
Otello Azzali, VP of Aton SpA; Luca Isidori, ICT manager at G&P Net
Garment manufacturer G&P Net is employing RFID at its four Italian DCs to control distribution channels and combat gray-market sales (see RFID Targets Gray Market in Europe). When a retailer authorized to sell one product also sells another that is unauthorized—sometimes in another country—that practice is known as gray-market sales. Not only does this practice tarnish the image of a product intended for a limited group of retailers, but the cost to European businesses from unauthorized sales at unsanctioned prices can be millions of euros every year, both in reduced product value and in litigation fees, as manufacturers attempt to identify and stop such sellers. In this session, Azzali and Isidori explained how G&P Net adopted RFID solutions to optimize logistics processes, in order to protect its trademark and track a specific item's shipment route.

RFID Helps Maintain Factory Infrastructure at ZF Friedrichshafen
Jurgen Kusper, Tricon's manager of business solutions
ZF Friedrichshafen, a manufacturer of automotive transmissions and chassis, is employing radio frequency identification to improve the maintenance of motors that run its production machinery at its factory in Saarbruecken, Germany (see RFID Helps ZF Friedrichshafen Maintain Factory Infrastructure and RFID Helps ZF Speed Transmission Shipments). After having a positive experience using passive ultrahigh-frequency (UHF) tags to improve the management of parts at another plant, the company tagged the 6,000 motors that run its production machinery and conveyor systems. These motors must be maintained and serviced at regular intervals—usually, every two to three months—to ensure that production equipment continues running. This session explored how workers use RFID to identify and record the motors' repair histories.
A growing number of retailers across Europe are embracing RFID as a way to improve supply-chain efficiencies, ensure products are on the right shelf when customers want to buy them and enhance the shopping experience. This track showcased the leading early adopters, who shared their success stories and their unique insights in how RFID is delivering benefits today.

Krause Outlet Takes Window-Shopping to the Ultimate Level
Wilhelm Stock, owner of Krause Outlet
Krause Outlet, a retail store in an industrial park in northern Germany, is employing radio frequency identification to display information regarding each garment presented in its store windows, thereby enabling a consumer to purchase that exact item on the spot, via a vending machine (see Krause Outlet Takes Window-Shopping to the Ultimate Level). Before RFID was implemented, customers had to wait for up to two weeks before purchasing clothing displayed in a particular window. A clerk would manually write down the shopper's name and telephone number by hand, then call that person when the requested item was taken out of the window and became available for purchase. In this session, Stock outlined how information regarding each garment is displayed, thereby enabling shoppers to utilize their mobile phones to reserve the clothes they see, then purchase those outfits via a vending machine.

How Retailers Benefit from Using RFID to Improve Inventory Accuracy
Bill Hardgrave, director of the University of Arkansas' RFID Research Center
For the past several years, the University of Arkansas' RFID Research Center has been studying the impact various retailers have achieved by employing radio frequency identification to improve inventory accuracy and replenishment (see University of Arkansas Study Finds RFID Can Add Value to EAS and University of Arkansas Kicks Off Apparel and Footwear RFID Study). The center has now aggregated this information, and plans to provide baseline data revealing the benefits the typical apparel retailer can expect to achieve with RFID. Attendees learned how the technology can be applied to improving inventory accuracy and reducing the out-of-stock problem that has long plagued retailers.

Utilization of RFID in Logistics and Retail at Gerry Weber
Ralph Tröger, IT project manager, IT Projects (ITPR), Gerry Weber International AG
Gerry Weber International AG, a German fashion and lifestyle firm specializing in women's fashion, conducted an RFID pilot in 2003, in partnership with Kaufhof, a unit of the Metro Group (see Retailer Tests RFID on Garments). Following that initial trial, the company expanded its RFID activities in 2008 by employing the system throughout its supply chain and in its retail stores (see Following Europe's Lead). In early 2009, six warehouses, as well as four Gerry Weber locations, were equipped with RFID in order to prove the technology's applicability and benefits under real conditions. In this session, Tröger outlined how Gerry Weber employs RFID to enhance delivery quality and accelerate processes, while also applying the technology as an electronic article surveillance (EAS) system (see Gerry Weber Sews in RFID's Benefits).

NP Brings RFID to Its Shoppers
Markus Rosendahl, business development director at NP Collection and CEO of Rosendahl Digital Networks Oy
At its store in Finland, women's clothing designer Naisten Pukutehdas (NP) has extended its existing RFID system to the sales floor. The company—which sells women's fashion at 500 retail locations in Scandinavia and Russia, as well as at 10 of its own stores—has created what it believes to be a smart store, employing RFID sensors in its dressing rooms and on its shelves to provide customers with improved and more personalized service (see Finnish Fashion Designer Begins Item-Level Tagging and Clothing Designer Brings RFID to Its Shoppers). Previously, NP installed RFID readers at its distribution center, reducing errors and time previously spent manually checking garments to ensure the correct products were sent to the proper locations. In this session, Rosendahl discussed how his firm expanded its RFID system to fitting rooms, store shelves and sales counters, thereby improving customers' shopping experience and speeding the payment process.

Manor's RFID Deployment Yields Greater Efficiencies at DCs and Stores
Markus Wyss, Manor's vice-director and head of supply chain development
Manor, Switzerland's largest retail chain, rolled out an RFID system that is increasing inventory visibility, reducing labor costs and shortening replenishment cycles. The company is currently using the system to automate the processing of goods at two distribution centers, and to speed up the receipt of goods at five of its 80 stores (see At Manor, RFID Keeps Food From Spoiling and Manor's RFID Deployment Expected to Yield Quick ROI). Manor utilizes approximately 140,000 EPC Gen 2 tags attached to reusable plastic crates, and 1 million tags attached to disposable cardboard boxes each year, in one of the largest RFID rollouts in the country. In this session, attendees discovered how the company has increased its outbound shipping accuracy since fewer bar-coded labels must be scanned.

The Business Case for RFID in Retail Apparel
Mark Roberti, RFID Journal's founder and editor
RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, Roberti explained the data used, and also walked attendees through the financial model. Those in attendance received a copy of the report on which the presentation was based, as well as an interactive spreadsheet with which to explore the benefits they could expect to receive, based on their own store size, number of units, margin, labor costs and other inputs.
Supply Chain/Logistics
Supply chain operations and logistics companies play a key role in ensuring end-to-end visibility of products as they move through the global supply chain. Some third-party logistics providers are already tagging products for their customers, while others are examining how they can benefit internally by improving the utilization of containers and chassis with RFID tracking. This track focused on how companies in Europe and across the globe can improve their own supply chain operations by using RFID technologies, and how logistics providers can deliver value to their customers by sharing RFID data.

Improving Efficiency and Productivity at Munich Airport
Marc Lindike, VP of IT consulting at Munich International Airport
Munich Airport deployed an RFID-enabled system leveraging GPS and Wi-Fi, in order to improve its ability to track baggage dollies, cargo dollies and rental dollies (see Munich Airport Says RFID Improves Dolly Management). In this session, Lindike explained how these items move rapidly throughout the facility and are tracked automatically, thereby increasing the efficiency of their use and staff productivity. In addition, the audience learned how the availability of open application program interfaces (APIs) contributed to the system components' efficient integration into the facility's Airport Process Management (APM) software suite.

Sony Bridges the Supply Chain Gap With RFID Implementation
Wolfgang Schoenfeld, Sony Corp.'s senior manager of logistics for Europe
Sony has been instrumental in pushing the boundaries of RFID in Europe, through its involvement in one of the business development work-packages in the BRIDGE project (see Sony Europe Implements Video-RFID Tracking System). Through this project, Sony has implemented one of the first EPC RFID pilot infrastructures across its end-to-end supply chain. In this session, Schoenfeld outlined how the use of EPC RFID initiatives at Sony's production factory extends from warehousing and distribution, all the way to retail and consumer service operations. Using the Discovery Service software prototype, developed by BRIDGE researchers, attendees found out how the firm obtains data regarding goods' movement along its supply chain, and predicts those items' likely destination.

Using Passive UHF RFID to Create the Intelligent Facility
Sithamparanathan Sabesan, researcher at Cambridge University's Centre for Photonic Systems
Large, complex infrastructures have diverse communications needs that include complex and often varying service requirements, traffic profiles and user expectations. The INtelligent Airport (TINA) is a three-year research project being carried out by a well-known university. Uses for RFID in large facilities include information and entertainment services, security cameras, biometric sensors, and explosive and chemical detectors, as well as logistical support for retailers, facility services and operations. In this session, Sabesan explored how RFID can manage a wide range of fixed and mobile equipment (see U.K. Researchers Study Distributed Antenna System for Airports).

Iveco Relies on RFID to Support Customer Service Operations
Alessandro Dandolo, CEO and managing partner of S.r.l.; Stefano Fantini, Iveco's customer service supply chain manager; Paolo Guidi, sales and marketing director at Kuehne+Nagel
Iveco, an international manufacturer and supplier of commercial trucks, parts and diesel engines, in collaboration with logistic partner Kuehne+Nagel, is employing RFID technology to identify and track spare parts at the latter's 190,000-square-meter facility in Turin, Italy. The PARTS.iD project, developed in collaboration with, tracks the physical flow of the spare parts from the company's main warehouse to its dealers. This session explored how every unit is tagged and identified, enabling each spare part that exits the warehouse to be unique and given a "personal passport," thereby certificating its origin.

Increasing Airline Satisfaction at Amsterdam Airport Schiphol With RFID
Mark van Gaalen, strategic consultant of baggage logistics and innovation, Amsterdam Airport Schiphol
Amsterdam Airport Schiphol handles between 120,000 and 160,000 items of baggage on a daily basis. In order to handle those numbers more cost-effectively, and at a higher level of quality, Schiphol and home carrier KLM are employing RFID labels attached to a portion of checked-in baggage (see Air France-KLM Embarks on RFID Luggage-Tag Trial). In this session, Gaalen outlined how the RFID system is being used in the airport's baggage halls, thus ensuring more efficient and faster baggage handling.

Managing Risk in RFID Projects
Pankaj Sood, founder and manager of McMaster University's RFID Applications Lab
The application of emerging technologies within an organization carries considerable risks, which are compounded in RFID projects in which users are faced with technology-selection risks along with project risks. This session addressed how an organization can minimize risks and increase the probability of success for RFID projects.
Co-located EPC Europe Conference
All across Europe, innovative companies are using radio frequency identification to improve their manufacturing, supply chain and retail operations. The co-located EPC Europe Conference showcased real-world end-user applications and educated attendees about how they can use RFID to cut costs and improve sales.

The Benefits of Using RFID in Logistics
Jürgen Schweitzer, Nestlé's RFID project leader
Nestlé, one of the world's leading consumer packaged goods companies, has been exploring RFID applications within its supply chain and logistics operations (see Nestlé Italy Finds RFID Brings ROI for Ice Cream and Nestlé UK, Safeway See RFID Gains). In this session, attendees heard the results of tests conducted at its facilities, as well as how the company selected the proper transponder and optimized it for high read rates under real-world conditions, how the system was integrated with back-end systems using GS1's Electronic Data Interchange (EDI) standards, and how RFID can be employed to increase product quality.

Turkish Importer Reveals RFID Benefits
Moris Yaffe, general manager, Tetas Group
Tetas Group, a Turkish importer of textile machines, introduced an RFID system more than two years ago that has been integrated to its Oracle E-Business suite. The hybrid auto-ID solution incorporates bar codes, passive UHF RFID, active RFID, Wi-Fi and RF sensors. In this session, Yaffe discussed how his company set up the RFID system, and how it delivers benefits for inventory and vehicle management. Attendees also learned Tetas' plans for expanding the system, and why the firm set up its own RFID business to provide systems to other companies (see Tetas Textiles Tracks Deliveries).

GS1 EPCglobal's RFID-based EAS Guidelines and Standards
Natalie Debouvry, standards group manager at GS1 EPCglobal US
RFID-based electronic article surveillance (EAS) is a technological method for detecting and deterring the theft of consumer goods. RFID-enabled EAS tags, based on the GS1 EPCglobal Gen 2 standard, are fixed to an item's packaging, or to the item itself. After purchase, these tags can be removed and/or disposed of by consumers or sales associates. The goal of RFID-based EAS is to leverage the benefits of Electronic Product Code and RFID technologies for EAS functionality. In this session, Debouvry explored how the newly released EAS guidelines address all relevant challenges and issues regarding the implementation of an RFID-based EAS solution within a retail environment, using existing GS1 and EPCglobal standards.

To read editor Mark Roberti's thoughts regarding RFID Journal LIVE! Europe 2009, check out RFID Delivers Speed and Accuracy for Apparel Retailers and Don't Forget the People Factor. And visit RFID Journal's events page for information regarding upcoming events.
Accessing Conference Presentations:
Several speakers and panelists at the event have granted permission to provide RFID Journal's readers with PowerPoint presentations and videos from their sessions, which are linked below. Blue titles link to presentations in PDF or video format. Click each title to open the file in a new tab or window, or right-click (chose "Save as") to download and view it from your computer.

Note: Not all speakers have opted to allow their materials to be posted. Speakers own the copyrights to these presentations, and no material should be used without their permission. As more presentations become available, they will be added as well. Due to the large sizes of some files, it may take a minute or two to download each PDF.

Oct. 19, 2009

RFID Journal University
13:15Full Presentation—Pankaj Sood • McMaster University
RFID Applications Lab

EPC Standards and Benefits
09:15The Basics of RFID Technology—Thomas Holstiege •
European EPC Competence Center (EECC)
14:00Benefits for Consumers—Marisa Jimenez • GS1
16:00Galileo Nanotech: Lower Cost of RFID Tags—Dmitry
Suschov • Galileo Nanotech

Oct. 20, 2009

General and Keynote Sessions
Metro Group Update: Applying RFID Along the
Entire Retail Value Chain
—Dr. Gerd Wolfram • Metro Group
09:45Charles Vőgele Group Tracks Items from Production
to Point of Sale
—Thomas Beckmann • Charles Vőgele Group
12:00The State of RFID Adoption Globally—Mark Roberti •
RFID Journal

14:15Using RFID to Overcome Rugged Conditions
Dr. Fabrice Roudet • Schneider Electric
16:05RFID in the Lufthansa Technik Group—UHF
Technology for Logistic and Maintenance Processes

Tom Burian • Lufthansa Technik

14:15Krause Outlet Takes Window-Shopping to the
Ultimate Level
—[ Video ] —Wilhelm Stock •
Krause Outlet

Supply Chain/Logistics
16:05Sony Bridges the Supply Chain Gap With RFID
—Wolfgang Schoenfeld • Sony Corp.

EPC Europe Conference
11:15Recent EU RFID Recommendations on Privacy
and Data Protection
—Marisa Jimenez • GS1; Manuel
Mateo Goyet • European Commission
15:05Turkish Importer Reveals RFID Benefits—Moris
Yaffe • Tetas Group
16:05GS1 EPCglobal's RFID-based EAS Guidelines and
—Natalie Debouvry • GS1 EPCglobal US
15:05Passive RTLS: Next Generation RFID
Roelof Koopmans • Mojix
15:05Safeguarding Your Data Center With RFID
Andy McBain • Motorola; George Purrio • Imation

Oct. 21, 2009

General and Keynote Sessions
Using RFID as an Incentive to Good Health
Sid Bulloch • City of Dundee, Scotland

11:15RFID Helps Lavazza and Goglio Cofibox Track
—[ Dashboard Video ]—[ Process Video ]—
Fabio Marzorati • Goglio Cofibox S.p.A.; Antonio
Rizzi • University of Parma
13:30Logwin Uses RFID to Optimize Tire Logistics
Michael Peschek • Logwin AG
14:20"Made in Italy" Protection and Logistics
Management Improvement With RFID at G&P Net

Otello Azzali • Aton SpA; Luca Isidori • G&P Net
15:10RFID Helps Maintain Factory Infrastructure at
ZF Friedrichshafen
—Jurgen Kusper • Tricon

13:30NP Brings RFID to Its Shoppers—Markus
Rosendahl • Rosendahl Digital Networks Oy

Supply Chain/Logistics
11:15Using Passive UHF RFID to Create the
Intelligent Facility
—Sithamparanathan Sabesan •
Cambridge University's Centre for Photonic Systems
14:20Increasing Airline Satisfaction at Amsterdam
Airport Schiphol With RFID
—Mark van Gaalen •
Amsterdam Airport Schiphol